Well, the backlash to the backlash is on. All us good-minded liberals and our Chick-Fil-A boycotts are being impugned by fellow travelers because there’s no way you can avoid every company that disagrees with your beliefs. And they’re right. My iPhone was built by Chinese slaves, my Rite-Aid probably gave a ton of money to Republican causes and my shoes? Don’t get me started on those shoes.
Today I passed a Fox News talking head filming something on the street and did nothing to disrupt the shoot, even though I think Roger Ailes has probably done more harm to America than any American other than possibly Karl Rove. Why? I was too damn busy. I had a project I had to turn in at 3. I’m writing this now but I’ll probably get comments on that project soon and be working on it all night. I work a lot. That might be surprising considering my prodigious Twitter output, but those are usually brainfarts that spill out every 20 seconds. Most of my days and nights are spent working and my weekends are spent enjoying the fact that I am not working. My pieces that run at SBNation are usually written between the hours of 9 pm and 1 am, and when I go into work the next day I’m usually pretty fried. Actually doing something other than my day job is pretty damn difficult.
So indulge me and the rest of the slacktivists when we do something like boycott a company that isn’t only homophobic, but doubles down on its homophobia. This is 21st Century America. I don’t get a 9-to-5. I don’t get a pension plan. My 401(k) is a joke. I’m going to have to work my ass off my entire life if I don’t want to end up a broke Wal-Mart greeter. So let me boycott some chicken-slinging assholes, even though it requires no thought and no energy. Because it’s the least I can do.